Irish Mist Irish Whiskey is a honeyed liqueur recipe and features notes of honey and toffee.
The spirit is a blend of four-year-old whiskeys that have been triple distilled and aged in American oak casks.
Irish Mist was the first liqueur to be produced in Ireland in 1947. The recipe was thought to be lost forever, until Desmond Williams found an old manuscript and resurrected it, setting up the Irish Mist Liqueur Company. The liqueur now is sold in more than 80 countries.
Honey is comprised primarily of fructose (38.2%), glucose (31%) and water (17.1%).
The remaining 13.7% of honey provides food and beverage manufacturers with some remarkable benefits. Among those components are a variety of other sugars, enzymes, amino acids, antioxidants, vitamins and minerals. It is this unique blend that gives honey its functional advantages. Honey, on average, has a pH of 3.9. This acidity can work to enhance flavors, inhibit mold and bacteria growth and extend the shelf-life of a variety of products.
Belching Beaver Brewery’s Me So Honey beer is smooth with lingering tastes of honey.
Made from wildflower and clover honeys, the beer is marketed as being drinkable for both novices and experienced triple IPA beer lovers. It joins the Nutty Buddy Brown Ale, which is brewed with local orange blossom honey and has a smooth and roasty finish.
Established in 2012 by Tom Vogel and Dave Mobley, Belching Beaver is housed in Vista, Calif. Vogel had wanted to open a bar or brewery for years and after an afternoon of visiting several local establishments with Mobley, they decided to form a partnership and take the leap. He then played poker with Troy Smith from Coronado Brewing Company, and before he knew it, he had his head brewer.
Consumers looking for an all-natural, fruit-filled product that is bursting with flavor are turning to superfruits to satisfy their taste buds. Innova Market Insights says that flavor trends can be a regional preference, however one superfruit is taking over—pomegranate.
Pomegranate was seen in more than 40% of beverage launches tracked by Innova between June 2008-May 2013. Acai and lychee were next in line at 12.5% and 12%, respectively. Flavor mixes such as peach, lemon and ginseng also are booming in recent new drink launches.
Consumers find that flavor combinations are more sophisticated, not only in beverages, but in food as well. Pineapple and meat pizza, mango with duck and many flavors sweetened with honey can raise the flavor bar in a multitude of foods.
However, Technomic research finds that the beverage sector has been a breeding ground for flavor combinations, with food manufacturers on its heels. Dessert-flavored vodkas, sweet and spicy liqueur varieties and exotic mixes like maple bacon and honey are leading the way in this year’s new product innovations.
Honeydrop’s beverages infuse honey with fruit flavors, including lemon, peach, blood orange, blueberry and lemon ginger. Honeydrop uses all-natural ingredients and contains vitamins, minerals and antioxidants.
Kashi’s Blackberry Graham cereal bars blend the superfruit blackberry with wildflower honey. Each bar contains 11 grams of whole grains and three grams of fiber. Blackberry was named the new flavor of the year for 2014 by Firmenich.
Leclerc’s Cranberry and Pomegranate Praeventia Bars contain honey, dark chocolate, cranberry, pomegranate and red wine extract. This snack is available in Green Tea Extract variety as well.
Numbers don’t lie, and last year was big for the wine and spirits category of the beverage market. In particular, sweet and flavored beverages made their marks in 2013, with the bar set high on varieties that consumers crave.
Varietal blends of wine are growing three times faster than the general wine market, according to research company Euromonitor. Blended wines are holding steady in the 20% growth range each year. Meads, which are wines that include honey, are nestled firmly within this category.
Sap House Meadery’s Sugar Maple wine blends maple syrup and wildflower honey, creating a balance of acidity and a velvet, almost buttery mouthfeel.
HoneyRun Winery’s entire line includes honey blends. Varieties include elderberry, blackberry, cranberry, cherry and dry mead.
Flavored vodka’s and whiskey’s are hitting shelves like gang busters as well, in fact, the vodka sub-category is the No. 1 segment in terms of volume sales. The whiskey sub-category is hot on its heels on a dollar sales basis, according to a report by Bump Williams Consulting.
Not only made with honey, Spring 44’s Honey Vodka displays aromas of lavender, vanilla and toasted nuts. Enjoyed neat or on the rocks, this honey vodka is light golden in color and clarity.
A long-time household name in the whiskey category, Jim Beam has innovated its product line with a honey bourbon. This beverage provides a sweet honey flavor and notes of caramel, oak and vanilla.