Core Power Honey 26g

The combination of milk and honey helps the Core Power protein drinks build a healthy and strong body.

Honey heightens athletic performance while reducing fatigue, making it an important ingredient to this protein drink. Milk’s unique ratio of whey and casein proteins builds lean muscle while its minerals and vitamins help keep the body strong.

Fair Oaks Farm brings Core Power products to the market. Working with the five core beliefs of environmental responsibility, animal care and responsibility, ethical food production and efficiency and affordability to all, Fair Oaks aims to exceed expectations and help athletes recover faster with its Core Power drinks.

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Whiskey Takes Top Spirit Spot

Dollar sales numbers from Symphony IRI InfoScan monthly wine and spirits reports are in, and whiskey has risen to the No. 1 spot in the spirits category.

For the first time ever, whiskey passed vodka in dollar sales by approximately $1.5 million, according to the report, resulting in a 23.1% increase from the year prior. The perimeters of whiskey sales studied were 13 weeks leading up to Feb. 24, 2013. Sales at the end of that period reached $234.9 million.

Bump Williams Consulting says that the InfoScan data reflects a category growing from craft spirits, in fact, bourbon and Tennessee whiskey made up the largest segment within whiskey’s subcategories with an increase of 5.2%. Flavor varieties, such as honey, contribute largely to craft whiskey’s recent boost in success.

Jack Daniel’s Tennessee Honey Whiskey, Wild Turkey American Honey and Barenjager’s Honey Bourbon all are great examples in terms of honey flavored varieties.

Natalie Tremellen, market analyst for Innova Market Insights, says that craft spirits are a natural progression from the success associated with craft beer. The spirits category is expected to grow even more in the next 5 to 10 years, an expected 5% to 7%.

“Consumers are looking for original flavors and a story behind their drink and are prepared to pay a premium for the experience,” she says.

Tremellen also lists a move toward more natural ingredients in spirits, and honey is the perfect match to meet consumers’ needs.

Top 50 Craft Breweries of 2012 Announced

Having a cold, fruity stout or yes, even a warm beer after a long day is a brew-lover’s dream. No matter what type of beer consumers choose, the point is that there is a choice—in fact, more choices than ever before thanks to craft breweries popping up frequently across the United States.

The Brewers Association is a not-for-profit trade group that tabulates production statistics for the brewing industry in the United States. It has released its annual list of the top 50 craft brewing companies in the nation, based on 2012 beer sales volume. Two out of the top five companies use honey in their brews.

Boston Beer Company Ranks first on the craft brewing list, followed by the Sierra Nevada Brewing Company, based out of Chico, Calif. Colorado-based New Belgium Brewing Company and San Antonio’s Gambrinus company rank three and four, and both are honey lovers. Rounding out the top five is Deschutes Brewery from Bend, Oregon.

New Belgium’s Sunshine Wheat Beer is a thirst quenching ale, yet inspires a quiet’s moment’s reflection. Honey is mixed with coriander, orange peel and apple and has been on the market since 1992.

The Gambrinus Company’s Shiner Hefeweizen is a true unfiltered wheat brew mixed with orange and lemon zest, Clover honey and yeast are added just before it’s bottle, touching off a unique, secondary fermentation process.

Evan Williams Kentucky Straight Bourbon Whiskey

Evan Williams Kentucky Straight Bourbon Whiskey

Evan Williams Kentucky Straight Bourbon Whiskey combines the smoothness of Evan Williams with a sweet honey taste. It is 35% alc./vol. and 70 proof.

Evan Williams had a knack for turning corn into whiskey. He started off by growing corn, and he decided to distill it and use it for trade. He set up a distillery on the bands of the Ohio river and officially became Kentucky’s first distiller.

Honey in the Home: Sweetening Beverages

Every 3 to 4 years, the National Honey Board surveys general consumers to find out what they think about honey and how they are using it. In 2009 a total of 521 households, which consisted of men and women between the ages of 21 and 74, were interviewed using random digit dialing.

Some key findings include:

  • 65% of households currently use and have honey in their home, a decrease from 2006 (82%).
  • 60% of respondents report purchasing honey within the past year.
  • Of the total number of respondents, it is reported that honey is primarily used as a sweetener in beverages and/or as a spread on toast, and subsequently is used most often at breakfast.