Wild Night is a light and delicate ale from Swamp Head that is bursting with flavor.
The brewery adds local honey to the traditional cream ale and a touch of hops to update this American classic.
Swamp Head Brewery was founded in 2008 in Florida brewery. Finding inspiration along the way of travelling, the company describes itself as a world-class brewery, aiming to be “Florida’s Brewery.”
Honey isn’t just for the adult Yogi Bears out there. Boo Boo bears love honey too! Product manufacturers see this fact and are gearing marketing efforts to children and parents more than ever before.
FoodBev.com reports that a recent study called Kids Food and Beverage Market in the U.S. 2014-2018 found that food and beverage products targeting kids currently account for 4% of overall industry sales. This dollar figure amounts to approximately $23 billion.
Children under nine years of age are of particular value to marketers, according to the article. Lifelong dietary habits and brand loyalty starts at an early age, and American children can influence the sale of products while Mom and Dad are strolling down grocery store aisles.
While children do influence parents and take a great part in choosing foods and beverages in many households, marketers are quick to take notice that parents must be directly marketed to as well. Marketing focus, therefore, allows for both the child and parent to be involved in mutual purchasing decisions. In a now $639 billion U.S. food and beverage market with unlimited competition, bringing in new customers and keeping them throughout the span of a lifetime is of key importance.
One company going with a direct marketing approach is Alvarado St. Bakery. The company says that its Ultimate Kids Bread is the perfect complement to every child’s lunch box. The bread contains organic honey, organic whole wheat flour, organic rolled oats and sprouted organic whole wheat berries.
Plum Organics takes things a step further and designed an entire snacking line devoted to children. The interactive dipping snacks for tots are honey wheat crackers sized for children. The yogurt dippers are made with organic honey, creamy yogurt and organic fruit.
Pepperidge Farm Goldfish S’mores Adventures is a mix of three flavors. Combined with the taste of sweet honey and rich chocolate Goldfish Grahams with marshmallows, S’mores Adventures allows parents to bring wholesome campfire fun to kids. The company says that the product is a great option for an after school snack or as an addition to the lunch box.
This craft ale by Rustic Road Brewing Company is a sweet, smooth American blonde ale, amped up with copious amounts of Wisconsin honey. The brew contains 8.4% alcohol per volume.
Rustic Road Brewing Company is located in the heart of downtown Kenosha, Wis. The company prides itself on making its own beers right on site in small batches in Wisconsin artisan style. The brewery contains a tasting room, full service bar and brewing classes.
Growing up in northern California’s wine country gave Meadery of the Rockies owner Glenn Foster the ideal experience for taking over a meadery.
Already familiar with making wine, Foster jumped into the process of learning honey fermentation. Thanks to his affinity for great ingredients and dedication to innovation, Meadery of the Rockies is a leading producer of award-winning, flavorful meads.
Where do you get your inspiration for your mead varieties?
We are inspired by our wildly faithful customers who rant and rave about how much they love our meads. Our meads are very different from most mead because they are made in more of a wine style, with crisp and fresh flavors, where the sweetness is balanced by some tartness. Every meadery has its own way of doing things—we’re no exception. Our customers appreciate that we’re unique, and our winemaking team is inspired by our passion for making the best products we possibly can. It all boils down to sharing the joy of honey wine.
What varietal of honey is your favorite?
Orange blossom honey is fantastic stuff. First, it’s a very light honey, so it has a mild, unobtrusive flavor. The beauty in this is that we blend our honey wine with quite a number of other fruit wines and special ingredients, so it carries those other flavors with grace and poise. The ability to “give stage” to another actor is important in theatrical performances, and the same is true on the stage of flavor profiles. Orange blossom honey shares the stage willingly yet its presence is still very perceptible. It also has a beautiful floral, aromatic component that’s hard to beat. When you smell it you can almost picture the orange blossoms.
Why do you love working with honey?
We love working with honey because it is a wonderful, natural product that is fun to play with. We’re lucky to work with something where the biggest downside is that it’s a bit sticky. It’s really astounding to ponder how many bees it takes to create the honey that we use to make just one of our typical 2,800 gallon batches of mead! Another beautiful quality about honey is that it never spoils. If we have a couple of big production years in a row and the price drops, we can stock up and not worry about it going bad.
Do you have any plans to develop more varieties of mead?
We actually are working on making a new product this year made from local wildflower honey and flavored with local lavender flowers. We’re still toying with what to call it. It might end up as “Lavender & Honey,” but one alternative is “Local Motion.” I’m sure there are other possibilities but we’re thinking it will be really delicious.
How has your winery grown through the years?
One of the big ways we’ve grown is how we think about ourselves as a company. We are a collection of like-minded individuals bent on creating and delivering excellent products and excellent service to our wonderful customers.
It’s that time of year when the days are longer, filled with more sunshine and seemingly more hours.
Americans are a notoriously busy bunch, looking for the latest in energy boosts to last throughout the day. Many consumers seek out sports and energy drinks for that powerful punch, and now more than ever, consumers are searching for all-natural ways of fulfilling that need.
Honey is an all-natural sweetener that not only provides a great taste, but also 17 grams of carbohydrates per tablespoon. It’s the perfect sweetener for energy and sports beverages. According to market research firm Mintel, Americans cite a lack of energy as the main reason for a lack of daily productivity. Instead of taking the time to eat a large meal, which in turn may contribute to lethargy, Americans are turning to beverages.
Not only do beverages provide a bevy of nutrients and vitamins, they also can contain several all-natural energy elements that don’t come with a “crash” after the energetic benefits wear off. Not only does honey fit into the all-natural category, but it also can mask the off-flavor of ingredients in some all-natural sports and energy drinks.
The sports drink category grew 30% from $5.4 to nearly $7 billion between 2008 and 2013, according to Mintel. HoneyMaxx’s all-natural sports drink helped boost these numbers with a drink loaded with natural antioxidants and a full electrolyte profile of potassium, magnesium, calcium and sodium. Coming in orange and lemon lime flavors, HoneyMaxx uses dried honey as its main carbohydrate source.